How many ad creatives do you need per week on Meta?
How many new Meta ad creatives a small ecommerce store needs each week, based on budget, audience size and fatigue. A simple way to set your own number.
Read the guide →Sazaro / BLOG
Meta Ads, Google Ads and ecommerce growth.
Articles for brands that already sell online, on advertising channels, fresh creative, measurement and the path from click to purchase.
Meta Ads
Meta Ads or Google Ads: where should you start?
Choose a channel around demand, your product, margins, and available assets. Meta and Google do not play the same role for every store.
Read article →Five Meta Ads mistakes to check in your online store.
Too few distinct hypotheses, weak measurement, and premature scaling make decisions harder. Check these five mistakes before your next test.
Read article →Ad creative
Ad creative: what should you check before a new test?
A useful creative test examines a reason to buy. Start with a customer's question, choose the evidence, and define the metric before production.
Read article →Unit economics
ROAS is not profit: which metrics should you track?
ROAS compares attributed revenue with ad spend. Profitability also depends on margins, returns, new customers, and operating costs.
Read article →CRO
Ad landing pages: what should you check?
The page should follow through on the ad's promise and answer questions before purchase. The offer determines whether a product page or dedicated landing page fits better.
Read article →Growth
How to scale an online store systematically
Scaling means deciding whether to invest more, based on unit economics, data, and operational capacity. More spending alone is not growth.
Read article →Plan your next creative batch
What should a Meta ad creative brief include?
A practical creative brief for ecommerce: product, buyer, offer, evidence, assets, formats and a clear test question. Copy the template for your next batch.
What is an ad concept, and what is a variation?
Understand ad concepts, executions and format exports. A fictional ecommerce example shows how to plan different buying angles without inflating creative counts.
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