Sazaro / META ADS
Meta Ads or Google Ads: where should you start?
Choose a channel around demand, your product, margins, and available assets. Meta and Google do not play the same role for every store.
Start with the customer
Google can capture existing demand when customers already search for your type of product. Meta creative can test how to explain its use, novelty, or reason to buy. Performance Max spans several channels, so the idea that Google only captures demand and Meta only creates it is incomplete.
Compare the first test
| Question | Meta | |
|---|---|---|
| Do you have convincing assets? | They support the message and product demonstration. | They matter for Shopping and campaigns across multiple channels. |
| Is there search demand? | It is not the only condition for a test. | It is particularly important for Search. |
| Is your product feed ready? | It is needed when you use a catalog. | It is the foundation of product advertising. |
Choose a constraint and a measure
Before testing, agree on a target CAC, a comparison period, and a budget you can spend on learning. Avoid splitting a small budget across too many campaigns. After the test, review orders, new customers, and contribution after costs, as well as clicks.
Channel reference: Google Performance Max.
The next step
To see how we plan and deliver new ads every week, read about our creative packages.